Today I'm talking with Sara Hebert, Marketing Lead at Human Computer, the creators of the upcoming game Ballgame. She is the former Studio Manager at Night School Studio, the team behind Oxenfree, Oxenfree II and Afterparty.
Sara and I talk about one of the biggest challenges facing video game developers today: continuing to bring new players into the space and getting games in front of them.
Sara discusses the challenge that developers, big and small, face in getting their games in front of an audience. Sara talks about what she has learned from the release of shareware games to modern indie games like Return of the Obra Dinn, Celeste and Titanium Court. We explore why brilliant games struggle to get noticed, what developers can learn from the past, and why marketing should be considered just as important a part of game development as the games themselves.
Sara also shares the deeply personal story of how Oxenfree helped her process the loss of a close friend and her drive to help bring Oxenfree II into the world. Sara is now working with Human Computer on their upcoming game Ballgame, and their approach to reaching audiences in an increasingly crowded gaming landscape.
#oxenfree #oxenfree2 #afterparty #indiegames #gamedevelopment #gamingpodcast